Sunday, 22 October 2017

Running Your PTA

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33rdPTAMDlogo

Communications

Thirty-Third District PTA Communications

Website

Thirty-Third District PTA provides a website for use by all members. It contains the list of officers, council presidents, a yearly calendar, flyers, and sample forms and reports. The website address is www.33rdpta.org.

Social Media Guidelines

The California State PTA recently approved guidelines (download here) for the responsible use of social media and PTA Advocacy. It is a basic Green Light - Yellow Light - Red Light style one-sheet to make it easy to instantly see what is a good idea, what it not, and what is in the grey area in the middle. Also see t>he CA PTA Guidelines for Communications Leaders.

Social Media Best Practices

Administering PTA Social Media Sites:

  • Have at least two Administrators (Suggest: President & Communications Chair (or the like).  Although the President is responsible for approving material, A PTA can have a communications plan with preapproved content and general guidelines. The president may appoint a social media person/people to post on PTA sights.

  • Some sites (ie: Facebook) allow contributors or multiple administrators, so adding specialized contributors can allow greater flexibility and faster response.  (ie Reflections chair, Vice President for programs, fundraising chair)  PTAs should set guidelines ahead of time about what each contributors can and cannot not post. This would typically be posting about their particular program. This allows posts from the source which are quick and accurate.

  • Be sure all logins and passwords are kept in a safe place and passed on to the next term’s officers.  Suggest sites be registered to generic emails for the officers so accounts can be passed along without interruption. (i.e., sunshineptapresident@gmail,This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.)

Content on PTA social media:

  • Posts should be PTA related and approved.  Highlighting special events, programs, grants, PTA and school deadlines, allied agency information and other information of interest to PTA members is a good use of social media.

  • Content from vetted sources or excerpts from previously PTA approved flyers, emails or website content is a good way to keep content timely without over burdening your officers. (See Red, Yellow, Green guidelines)

Others posting on PTA social media:

  • PTA Social Media sites (including websites) that are administered and owned by the PTA and not the school, do not need the principal’s approval for posts. A good working relationship between the PTA and the school site administrator is best, so when possible coordinate.  Remember, any PTA material that is passed out on school property or the school website still needs to be approved by both the president & principal.

  • Each local PTA can decide if it wants to allow comments on sites or if it prefers a push only site.  The advantage to having a more interactive site is that it allows you to know how your community feels; the disadvantage is that it allows comments which will need to be monitored.  If you do allow public comments or postings, someone will need to monitor the site and decide what is appropriate. Inappropriate or off topic comments should be deleted.  The PTA can decide to delete any comment or post it chooses.

  • Setting guidelines and posting them on your sites can help if you feel it is necessary to delete a comment and are asked why.  Your PTA social media sites are controlled by your local association and you are not required to post or keep any items.

Suggested Posting Guidelines:

  • Be Relevant

Stay on topic.

  • Be Respectful

Keep things civil. Avoid abusive or offensive language, threats, hate speech, libels and calls for violence. And don't make jokes about the misfortune of others.

  • Be Honest

Use your real name. Don't post commercial messages. Don’t publish copyrighted material that belongs to someone else.

  • Be Discreet

Don’t publish telephone numbers, addresses or other personal information about yourself or others.

  • Be Responsible

Think about what you write before posting. Users are solely responsible for what they post. 

 

PTA Logo Usage Guide

Download PTA Logos from the CAPTA website.

Consistency Is Key

PTA has established guidelines for the proper use of the PTA name, logo, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help unify all PTAs, and sets PTA apart from the competition.
The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.
 

Glossary of Terms

  • Logo – for our guidelines, the logo consists of the slanted letters P, T, and A followed by a registered trademark symbol. (Note: all guidelines for PTA also apply to use of PTSA.)
  • Signature – the official/legal name of your PTA. Just as you have an official way to sign your name and represent you on documents and checks, your PTA also has a “signature” or an official name that is used to identify your PTA. For consistency, your PTA name should always appear in the same typeface and size in relation to the logo on all the materials you publish.
  • Tagline – a memorable phrase or slogan an organization can use to help build recognition, excitement, and brand identity for itself, its products, and services. The PTA’s current tagline is “ (everychild.onevoice)” In the tagline, “every child” suggests our national scope and that our mission is about all children, and “one voice” implies our advocacy role and collective strength.
  • Corporate Typeface/Font – an official typeface or font used for a company’s name or signature. The corporate typeface selected for use when showing the PTA signature is Arial Black (for PC users) or Helvetica Black (Macintosh users). This extra bold typeface was selected for PTA’s signatures to help balance the weight of PTA names centered above the bold letters of the logo. The font Times Roman (same for PC and Macintosh users) was selected as the corporate typeface for the tagline. This font was chosen for the tagline because of how it contrasts nicely with the bold style of the logo. See the section on the “Correct Use of Tagline” for additional guidelines.
  • Corporate Color – the official color used when showing the PTA signature, logo and tagline is a dark, slate blue. Please refer to the “Color Application,” section for specifications for printing purposes.

Using the PTA Name & Logo

Our PTA name is important—only by insisting that our name and logo be used in a consistent manner, can we guarantee our name recognition will continue to grow and be protected under trademark law.

1. As a licensee of the National PTA, you are entitled to use the PTA® or PTSA® name.
While the name PTA is recognized widely and many people still think it is a generic term that can be used to describe any parent group or school association, the name “PTA” and “PTSA” are registered service marks of the National Congress of Parents and Teachers. A service mark has the same legal status as a trademark. The distinction is that a service mark is used for services and trademarks are used for commercial products. The symbol ® designates that the PTA name has been registered with the federal government and may not be used by organizations not affiliated with the National PTA.

Not only is the name “PTA,” a registered service mark, but the design treatment of the logo (the slanted PTA letters) has been registered as an official service mark of the organization. In addition, the tagline everychild.onevoice.® is a registered service mark of National PTA. The tagline in Spanish (cadaniño.unavoz.®) also has received registered trademark status and should be shown with the registered mark.

2. Always publish, print, or speak the name of the PTA in a consistent manner.
Be consistent in the typeface or font you use, how the logo appears, and the color used. The PTA logo should appear the same at all times on all correspondence, whether it is a memo, press release, newsletter, poster, or brochure.
The name “National PTA®” should not be translated into Spanish because it is a registered trademark. If there is a need to explain who we are in Spanish, use the name in English followed by the Spanish translated definition in parantheses:
National PTA (Asociación Nacional de Padres y Maestros)

Correct use of PTA name
The following names are all registered service marks of the National Congress of Parents and Teachers:
• National Congress of Parents and Teachers®
• Parent Teacher Association® (should not be hyphenated)
• Parent-Teacher-Student Association® (should be hyphenated)
• National PTA® (the acronym NPTA should never be used)
• PTA®
• PTSA®

Correct forms of abbreviation and punctuation
PTA PTSA (no periods)
PTAs PTSAs (plural, no apostrophe)
PTA’s PTSA’s (singular possessive, use an apostrophe)
PTAs’ PTSAs’ (plural possessive, apostrophe follows the “s”)

3.  Always reproduce the PTA logo and tagline with their respective registered service mark symbols.
Together, the logo and tagline form a standard, positive image and brand identity system for all PTAs. Our tagline— (everychild.onevoice®)—has also received registered trademark status. In addition, the tagline in Spanish (cadaniño.unavoz®) has received registered trademark status and should be shown with the registered mark. Since the logo and tagline are both registered marks of the organization, each one should be shown with its own registration symbol ®. Please use only versions of the logo and tagline with both registered marks. If you need artwork with the registration marks, please request copies the logo and tagline from PTA’s national design department.

4.  The PTA logo and tagline should always be shown in the same color.
The official color of the PTA is a dark, slate blue.
The PTA name, logo and tagline should always appear together in the same color—either in the official blue, all black, or white. Never print the PTA name in a different color than the logo or tagline.
For professional printing purposes, the official ink color is Pantone Matching System® color 541.

5.   The tagline (everychild.onevoice®) (cadaniño.unavoz®) is always lowercase text and centered below the PTA logo.

The tagline in English or Spanish should be typed and printed in exactly the same way. Use only Times Roman or Times New Roman font as follows:

•   every – typed in italic, followed by no space
•   child. – typed in bold with a period, followed by one space
•   one – typed in italic, followed by no space
•   voice.® – typed in bold with a period, followed by registration mark
The tagline should look like this:     everychild.onevoice®     or     cadaniño.unavoz® 

 

PTA Corporate Typefaces

Consistency is a key element for an effective brand identification system, especially when using corporate typefaces. The corporate typefaces act as a visual bond for all official National PTA correspondence and help provide a consistent, brand look in communications and marketing materials.

The corporate typeface Arial Black/Helvetica Black was selected for the PTA signature because of its modern appearance and legibility. Exclusive use of this typeface for PTA names reinforces the consistent style of the logo throughout the organization. The extra bold weight, referred to as “black” in the Helvetica and Arial typeface families was selected to help balance each PTA’s signature with the bold design of the slanted PTA and PTSA letters of the logo.

The font Times Roman or Times New Roman (same for PC and Macintosh users) was selected as the corporate typeface for the tagline, “everychild.onevoice®” This font was chosen for the tagline because of how it contrasts nicely with the bold style of the logo.
Times Roman is also used for all text and copy in advertising and promotional copy, brochures, in stationery items, and in all correspondence materials for the organization.
While it is not required, it is highly recommended that your PTA adopt and use Arial /Helvetica and Times Roman typeface families in regular, italic, bold, or other weights as your official supporting typefaces for your publishing needs. Using these two typefaces will help create a consistent, family look for your PTA and the materials it produces.
The simple, clean style of the Arial /Helvetica typeface family is best used for emphasis and not large blocks of text and copy. It can be used for headlines, subheads for newsletters, posters, and promotional copy. The legible and easy-to-read Times Roman typeface can be used for setting text and copy for brochures, newsletters, and as the typeface you use for your letters, press releases, and press statements.

 

PTA Color Applications

The official corporate color of the PTA is a dark, slate blue. For professional printing purposes, the ink color is Pantone Matching System® color 541 or PMS 541.
The PTA signature, logo and tagline should always appear together in the same color-either all in black, corporate blue, or white. Never print your PTA name in a different color when shown directly above the logo or tagline.
The logo may be reversed out in white of a background color strong enough to show a distinct impression of the logo. The background color must completely surround the logo. Do not isolate or reverse individual elements, such as reverse your PTA signature, but not the PTA logo and tagline.

 

Style Guide

CAPITALIZATION

  • California Congress of Parents, Teachers and Students, Inc.
  • California State PTA (do not use CSPTA)
  • National Congress of Parents and Teachers
  • National PTA (do not use NPTA)
  • Parent Teacher Association (PTA)
  • Parent-Teacher-Student Association (PTSA)
  • PTA, PTSA (no periods)

Nouns or Adjectives Forming Part of Proper Name of an Organization

  • Edison Elementary PTA
  • Torrance Council PTA
  • Thirty-Third District PTA
  • University of California

Note: Do not capitalize unit, association, council, district PTA, university when used alone.

Terms Specific to California State PTA and National PTA

  • Advisory Board
  • Board of Directors
  • Board of Managers
  • California State PTA Convention
  • CALL (to board or convention)
  • Continuing Service Award, CSA
  • Golden Oak Service Award
  • Honorary Service Award, HSA
  • Mission Statement of the California State PTA
  • Purposes of the PTA (not mission of or Objects of…in a sentence)
  • PTA Leadership Training
  • The PTA Mission (National PTA)

Special Projects, Programs or Workshops of the California State PTA or National PTA

  • Parents Empowering Parents (PEP) Manual
  • Reflections Program
  • “SMARTS: Bring Back the Arts!”

Titles

  • For titles in text, capitalize the first and last words and all nouns, pronouns, adjectives, verbs, adverbs, and subordinate conjunctions (therefore, however).
  • Articles (a, an, the), conjunctions (and, or, for, but), and prepositions of four letters or less (with, to, on, upon, into) are lowercase, unless they are the first or last words of a title or subtitle. The infinitive “to,” unless it is the first word of a title, should be in lowercase.
  • Use typeset italic or boldface for titles of books, periodicals, movies, videos, plays, operas, reports, pamphlets, and kits.
  • California State PTA Toolkit
  • The Communicator
  • National PTA Annual Resources for PTAs
  • Parents Empowering Parents Manual
  • Involvement Makes A Difference (brochure)

Any title or designation immediately preceding, but not following a name.

  • President Jones
  • Mrs. Jane Jones, president
  • James McCay, Ed.D., principal

Note:  All titles are capitalized in addresses, in printed programs, and at the close of letters.

Terms connected with state or national government

  • Governor
  • Senator
  • Legislature
  • Attorney General

Capitalize Schools of a University, but not Courses or Departments

  • School of Journalism
  • department of biology
  • Capitalize names of any race or nationality except black and white. Hyphenate references to dual heritage except Latin American and Native American.

DO NOT CAPITALIZE

  • Parent teacher association, unit, council, district PTA, board of education unless used as part of a name of a specific group
  • Names of school studies except languages
  • Titles after the word “the” or after a name
  • Organizational terms such as bylaws, chairman, committee, director, parent education, preschool, policy, scholarship, grant, vice president, workshop
  • Seasons of the year, directions (north, southeast), state, nation, federal, flag.

NUMERALS

Write Out or Spell Numbers

  • At the beginning of a sentence, except for calendar years;
  • One through nine, above 10 use numerals;
  • First through ninth, after 10th use numerals; and
  • Round numbers, two hundred children

Use Numerals for

  • Large numbers such as million and billion, $12 million
  • Percentages, spell out word percent, 15 percent
  • Ages, age 3 to 6, 26-year-old (hyphenate)
  • Grade levels, grades 3 and 4, 3rd grade (hyphenate 3rd-grader)
  • Pages, page 2.

PUNCTUATION

Use the Apostrophe with

  • Singular possessives (the PTA’s state office)
  • Plural possessive nouns not ending in “s” (children’s books)
  • Plural possessive nouns ending in “s” (Unit PTAs’ collaboration)
  • Not with plural nouns, figures (PTAs advocated important arts education legislation in the 2000s.)

Quotation Marks Are

  • Always set outside the comma and the period
  • Always inside the colon and the semicolon
  • Outside or inside the exclamation point depending on whether the marks belong to the quoted matter.
  • Use single quotation marks for quotations within quotations.
  • A quoted passage of four lines or more may be used without quotation marks if indented from the body of material.
  • Use quotation marks for titles of songs, articles, periodicals, and lectures.
  • “California Here I Come”
  • “The Collective Bargaining Process”
  • Use quotation marks for themes, such as for conventions, workshops, or administrations. “everychild. onevoice.”

Colons, Semi-colons, and Commas

Use a colon only if the introductory phrase can

  • stand alone as a sentence. Do not use a colon after a verb. Capitalize the first word after a colon if it is a proper noun or the start of a complete sentence. For a vertical list, capitalize the first word of each item, use commas or semi-colons with a final period if the phrases are lengthy.
  • Use semicolons to separate elements of a series when the individual elements contain information that is set off by commas, or to join two clauses when a coordinating conjunction (and, but, for) is not present.
  • Use a comma before the conjunction when the series of items or phrases are complicated or lengthy.
    The flag is red, white, and blue.

Use a Comma with

  • names of states and nations used with cities
    Los Angeles, California
  • dates that use month, day, and year
    October 30, 2002 
    (A comma is not required when date is omitted: June 2002.)

WRITING STYLE

Use the Following Styles

  • Active tenses, not passive
  • Verbs, not adverbs
  • 4:00 p.m., noon, and midnight
  • Chairman, not chair or chairperson
  • People, not persons
  • Education reform, not educational reform
  • Parent involvement, not parental involvement
  • Either Dr. Jane Jones or Jane Jones, Ed.D., not Dr. Jane Jones, Ed. D.
  • United States as a noun, U.S. as an adjective.
  • Rewrite to avoid using etc., and/or, he/she, s/he.
  • Include the year of passage with the names of all laws except those passed in the current legislative session.
  • A disability is a functional limitation or handicapping condition that interferes with a person’s ability to do such things as walk, hear or talk. A handicap is a situation or barrier imposed by society, the environment or oneself.

SPELLING LIST OF OFTEN-USED PTA WORDS

after-school programs
at-risk
back-to-school
bylaws
caregiver
citywide
curricula (plural)
curriculum (singular)
day care (noun)
day-care (adjective)
dropout
e-mail
extracurricular
fund raiser (verb)
fund-raising activities
fundraiser (noun)
handout (noun)
hand out (verb)
health-care clinics HIV/AIDS
kindergartner
latchkey
nationwide
noncommercial
nonpartisan
nonprofit
nonsectarian
online
outreach
playground
preschool
preteen
reproducible
school-based
schoolteacher
seat belt
self-esteem
statewide teenage/teenager
T-shirt
vice president
videocassette
videotape
Washington, D.C.
web site
well-being
worksheet
year-round

Email Etiquette

Thoughts on e-communicating and e-manners:
1. Email is forever.

2. Always assume your email can be forwarded...to anyone, anywhere, indefinitely.

3. Change the subject line title when the subject is changed. Also, reference a school name in the subject line. Many PTA volunteers are involved with two or more schools.

4. Avoid criticizing and "correcting" when 'replying to all; direct your constructive criticism through a separate email.

5. Use "Reply All" wisely and sparingly. Give careful thought to what you say to the larger audience and avoid overloading your friends' inbox.

6. Don't use bad language (refer to 1 & 2).

7. Don't gossip, defame or otherwise bad-mouth people in email (again, refer to 1 & 2).

8. Do share the good PTA news with your parent lists, such as accomplishments, awards, etc.

9. Do spread the word when your school has reached a significant goal or benchmark.

10. Use tools available to protect the privacy of your mail recipients, such as blind copying.

11. Assure that only those who need to read your mail are the ones who receive it.

12. Before clicking "send," take a breath and double-check details.

13. Resist the urge to fire off quick emails requesting information you could easily look up on your own. Have fundamental PTA resources like rosters at hand.

4. Think twice about casual forwarding of those oh-so-cute, whimsical emails, jokes and "inspirations." They can really add up. Also, some PTA friends may not share your views about non-school topics.

15. Do not use PTA email lists to advertise business-related opportunities or to solicit business contacts. Not only is it bad manners and an invasion of privacy, it is out of compliance with PTA's non-commercial policy.

16. Avoid one-word or two-word answers. Be clear; be specific.

 

Thirty-Third District PTA, 5629 Pearce Avenue, Lakewood, CA 90712
Mailing Address: Thirty-Third District PTA, PO Box 1235, Lakewood, CA 90714
Phone: 562-804-4519